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Marketing digital en 2020 : bases théoriques à maîtriser le marketing digital c’est quoi



Conference moderated by Benoit Dujardin, manager of Momentum Productions (www.momentum-prod.fr). In this first part, Benoit returns to the theoretical bases to be mastered concerning Digital Marketing. In a future video, you will find a concrete case study with a precise description of a winning strategy. 00:00 – Introduction with the work of removed.social: proof that the smartphone has taken a central place in our lives. 05:00 – Summary of the conference. 07:27 – Presentation of Benoit Dujardin and his personal “why”: intrigued from an early age by the mechanisms of attention, passionate about image and design, he accompanies structures to “communicate where attention lies. door”. 10:50 – The three main phases of work in digital marketing: capturing attention, spreading a message, generating support. 13:11 – The advent of the smartphone: a quick history of the main vectors of communication in modern history. 17:47 – Communicate on a smartphone: writings, photos, audio and video. 18:44 – The right formats for video communication on social networks. 23:02 – Presentation of the main platforms: search engines and social networks. 39:08 – Content and / or advertising strategy. 39:34 – The objectives of digital marketing: capture attention, spread a message, generate support. 44:06 – Content creation: first and foremost, define your “Why”! 49:47 – The definition of Why according to Simon Sinek. 53:16 – How to set up an effective content creation strategy: a long program from which we shoot short videos (micro-content) before advertising to people that we happen to be interested in our Why. 01:01:23 – The SEO parenthesis: the basics of what you need to know about SEO. Or how to stand out high in the search results on Google!

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Marketing digital en 2020 : bases théoriques à maîtriser

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Marketing digital en 2020 : bases théoriques à maîtriser
le marketing digital c’est quoi
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17 thoughts on “Marketing digital en 2020 : bases théoriques à maîtriser le marketing digital c’est quoi”

  1. Bjr Mr Benoît du jardin.
    J'aimerais avoir une expertise en marketing digital. Je souhaiterais vous joindre pour y arriver. Avoir votre contact m'aidera pour un début. Merci d'avance

  2. Comme toujours excellentes analyses et explications. Merci beaucoup. Je me permets une petit précision concernant Joe Rogan à savoir que Rogan est le commentateur officiel de l'ufc depuis pas loin de 15ans. Sa notoriété était déjà établie d'où le succès de son podcast à l'instar de ce que fait Mike Tyson.

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